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Data Protection


The purpose of this policy on the protection of personal data (the "Policy") is to explain how, within the Agrial Group (composed of the Agrial Cooperative and its subsidiaries or affiliates, hereinafter the "Agrial Group") we collect your personal data through our various channels (such as our websites, shops, customer relationship centres). It also contains information on the type of data collected, how we process it and for what purposes, so that it can be used in a way that best suits your needs.

This policy therefore applies to the owner of this website.

For the purposes of the Privacy and Cookie Policy, the following terms are defined as follows:

  • "We": refers to any company in the Agrial Group that may collect or process your personal data and cookies, as well as its service providers located in France or abroad.
  • "You": refers to any user of the Agrial Group Services, whether or not they are paid for.

1. Our commitment to the protection of personal data

  • We strive to collect only the personal data necessary for the processing and uses envisaged and this for the purposes described in this Policy;
  • If the storage of your data is not mandatory and they are no longer useful for the processing of personal data, we will ensure that they are destroyed;
  • We respect your privacy rights and do not sell your data;
  • We are committed to being transparent about our use of your personal data;
  • Please be aware that some of your data may be required to access certain Services. However, you are not obliged to provide us with the personal data we ask you to provide.

2. How do we collect your personal data?

We collect your data by all types of digital means; our websites, pages dedicated to Agrial Group products or brands on the Internet or on social networks, electronic communications or your interactions with the advertising banners of the Agrial Group brands. All your communications with our Consumer Services also allow us to collect information about you. We collect certain data using cookies to understand your habits and actions on our websites. In other cases, you provide us with your information directly when you contact us, when you make a purchase on our sites, during in-store events, at trade shows, by completing offline registration forms or by participating in market research.

3. What personal data do we collect?

Depending on how you interact and communicate with the Agrial Group (online, offline, by phone, etc.), we may collect from you different types of information, which differ according to the purposes, as described below:

  • Personal and demographic information including: name, first name, gender, e-mail address, date of birth, postal address, telephone number, place of residence;
  • Technical information about the devices you use to access our websites or applications such as operating system and Internet Protocol (IP) address;
  • Data relating to your use of our websites/applications: last visited website, pages viewed, ads you clicked on;
  • Information you share directly with us about your experience as a consumer (market research, content shared on social networks or on one of our websites)
  • Financial and payment data, which are necessary for us to fulfill an order
  • Telephone interactions between You and our Consumer Services
  • Interactions between You and Us at trade shows

We have no reason to collect or process sensitive personal data (e. g. health data) in the course of our day-to-day business activities.

4. What is the Agrial Group's policy regarding children's personal data?

We believe that it is extremely important to protect the privacy of children accessing the Internet and encourage parents or guardians to spend time with them to participate in and manage their online activities.

On some of our websites, access to the said site and/or the creation of an account is reserved for adults only.

You must therefore ensure that your children do not give their personal data or your personal data on the Internet without first asking for your permission. Indeed, any minor may only transmit his or her personal data directly through a parent or guardian, with their explicit consent. You can check, modify or delete your child's personal data at any time. You can also request the deletion of your child's data by sending the request by post to the address given in the contacts indicated in Question 9 - "What are your rights and how can you exercise them? ».

5. How do we use your personal data?

You will find in the table below the list of purposes pursued by the Agrial Group when collecting and processing your personal data and the different types of personal data that are collected for each purpose. Please be aware that some people may not be affected by some of the uses listed below.

What uses

Principles on which this use is based

Our legitimate interests

Consumer services and/or customer relationship centre: we use your personal data to respond to your requests, solve any problems, improve and personalise our services.

- Compliance with our contractual obligations

- Legal obligations

- Our legitimate interests

- Improve and develop new products and services

- Improving efficiency

Personalization of our Services and Offers: with your consent, we use your personal data (i) to analyze your preferences and habits; (ii) to anticipate your needs based on our analysis of your profile; (iii) to improve and personalize your experience on our websites and applications; (iv) to ensure that content from our websites or applications is best suited for you and your computer or device; (v) to provide you with targeted advertising and content; and (vi) to allow you to participate in interactive activities, when you wish.

- Your consent (when necessary)

- Our legitimate interests

- Determine which of our products and services may be of interest to you and tell you about them 

- Define consumer or customer profiles for new products or services

How our websites work: we use your personal data to ensure that content is properly delivered to our websites and that your device is properly configured, including screen resolution, etc.

- Our legitimate interests

- Your consent

- Improve our quality of service

Other general uses (internal or market research, analysis, security, etc.): In accordance with applicable laws, we use your personal data for other general business purposes, including internal or market research and to measure the effectiveness of our advertising campaigns. If you have several accounts for Agrial Group brands, we reserve the right to reconcile these accounts into a single account.

- Compliance with our contractual obligations

- Your consent (when necessary)

- Legal obligations

- Our legitimate interests

- Improve and develop new products and services

- Improving efficiency

- Protecting our operating systems, networks and people

Testimonials: the Agrial Group may publish on its websites and other information media a list of Case Studies containing information on the names and titles of our clients. The Agrial Group undertakes to obtain the authorization of each client before publishing on its websites any testimonials.

- Your consent (when necessary)

- Our legitimate interests

- Determine which of our products and services are of interest to you and learn your opinion about our Services



6. Does the Agrial Group disclose your personal data and why?

When we share your data with our various websites within the Agrial Group or with other structures (such as service providers for example), we ensure that these organizations also have a security policy to protect your data. 

As expressed in "1. our commitment to the protection of personal data", your personal data will not be shared, sold, rented or disclosed for purposes other than those described in the Policy. Therefore, except in cases where you have given your consent, we will not sell your personal data to third party companies for their own marketing purposes. Nevertheless, it is possible that your data may be transmitted if they are required by law and government authorities for example. In the event of a transfer of an activity of the Agrial Group to another company, the legal successor will have access to the data held by the transferring entity and therefore probably to some of your personal data.

7. How long will your personal data be kept?

Your personal data will be retained by the Agrial Group only for as long as is reasonably necessary for the purposes described in this Policy. The criteria we use to determine the retention periods of your personal data are as follows:

  • The Agrial Group will keep your personal data in a form that allows you to be identified throughout the duration of your participation in a loyalty program, a promotional offer, or throughout the duration of our contractual relationship;
  • If you contact us in the context of a request, we keep your personal data for as long as necessary to process your request;
  • If you create an account, we keep your personal data until you ask us to delete it or after a period of inactivity (no active interaction with brands) defined in accordance with local regulations and instructions.
However, your personal data may be retained for a longer period of time in accordance with specific legal obligations or applicable legal limitation periods. 

Beyond the retention periods mentioned above, your personal data will either be securely deleted from all Agrial databases or anonymized.

8. How does Agrial protect, store and transfer your personal data?

We use all necessary technical and organisational measures to ensure the confidentiality and security of your personal data. Please be aware, however, that these measures do not apply to information you choose to share on public spaces, including third-party social networks.

With regard to your financial data, we apply industry standards of protection and comply with legal obligations. Your information is encrypted when you make online purchases on our websites.

You can also help us to ensure the protection of your data by using the privacy settings of our websites, choosing a complex login password and being vigilant when logging into your account on a public device. 

The storage and processing of your personal data requires that your personal data be, at one time or another, transferred to and stored in a country other than the one in which you reside. Personal data may be processed outside the European Economic Area (EEA). If this is the case, the Agrial Group will do its utmost to ensure that this international data transfer has an adequate level and guarantees of security. The guarantees we use to protect international data transfers include (i) standard contractual clauses validated by the European Commission, (ii) certification mechanisms that certify that third parties located outside the EEA process personal data in accordance with the Regulations. 

9. What are your rights and choices, how can you exercise them?

We are committed to enabling you to assert your rights and make the most informed choices possible with regard to the personal data you provide us.

In the following table, we mean you: "yourself, your descendants, representatives and/or agents"

Your rights

What does that mean ?

The right to information

You have the right to access, consult and request a physical or electronic copy of the information we hold about you and how we use it. This information must be transparent, clear and easily understandable. You also have the right to request information about the source of your personal data.


The right to access

The right to modification

You may request the deletion, portability, rectification or modification of your personal data; if they are inaccurate or outdated and/or are completed if they are incomplete. 

Whenever possible, our websites include a dedicated function that allows you to view and modify the personal data you have provided to us.

Please be aware that in some cases, the deletion of your personal data will necessarily involve the deletion of your user account. We may also be required to retain some of your personal data, after your request for deletion, in order to meet our legal or contractual obligations.

The right to delete / to be forgotten

The right to manage your provided data

The right to limitation of processing

These rights mean that the processing of your data by us is limited, so we may keep this data, but not use or process it. 

The right to object to the processing of data based on our legitimate interest

The right to withdraw your consent

You may withdraw your consent to any of our activities to process your personal data if it is based on consent. The withdrawal of such consent shall not affect the lawfulness of the processing operation based on the consent given before its withdrawal.

The right to complain to a supervisory authority

You have the right to file a complaint with the data protection authority, La CNIL (, to challenge Agrial's practices regarding the protection of personal data and respect for privacy. 

The right not to be prospected

At any time, by contacting us or clicking on the "unsubscribe" link in any email or communication we send you, you may object to the receipt of our sales prospecting messages

The right to deactivate or manage cookies

You can adjust your browser settings to disable cookies or to be alerted when cookies/similar technologies are used. However, this may prevent you from using certain parts of our websites.

The right to block targeted advertising

We can be partners with advertisers who display advertising banners on the Internet, targeted at your areas of interest, for one of our brands or brands of companies outside the Agrial Group.

You can visit to learn more about how you can block the appearance of these targeted ads

You can exercise these rights as indicated in the relevant pages of this website. 
We will ask you to attach a copy of your identity document or any other proof of identity to your application. If the application is submitted by someone other than you, without proof that the application is legally made on your behalf, the application will be rejected.
Please be aware that any information provided to us will only be processed in accordance with, and to the extent permitted by, applicable laws.
We will process and investigate any complaint about the way we handle your personal data (including a complaint that we have violated your rights under applicable privacy laws).

10. Changes to our Policy

In the event of a change in the way we manage and process your personal data, we will update this Policy. We reserve the right to change our practices and this Policy at any time. Please check our Policy regularly for updates or changes.