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Multi-local presence

The Florette model is not that of a centralised multinational, but that of a matrixed organisation, giving a considerable amount of independence to local business units.

Florette has expertise in each country. In particular, it covers supply management, a number of production plants, client stores, and determination to make the logistics as short as possible for maximum freshness. It also includes maintaining its quality standards and best cultural practices while upholding the brand’s fundamental values.

Florette also depends on local teams operating as close as possible to the farms where our fresh salads are grown and our customers.

We want to find the shortest path between the fields and your plates, to make sure you benefit from “Florette” freshness and quality, while making sure, whatever the weather, that our products are always available in-store. 

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