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Fruits frais prédécoupés

Les enfants préfèrent les fruits frais prédécoupés à la cantine

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Florette, a key player in the fresh fruits and vegetables market

Fresh fruits and vegetables
 

Fresh fruits and vegetables...

Offering consumers fresh fruits and vegetables has always been and continues to be the main objective of the Florette group. Hence, the mission of the agri-food company has always been to produce only fruits and vegetables which stand out for their freshness. It is clear that 30 years on, this goal is still paramount. When it comes to respecting the freshness of its fruit and vegetables, Florette has shown much initiative. The agri-food company has built its own Innovation division composed of Marketing and Research and Development services. Behind the brand’s sachets often lie hidden, several months of research and effort in order to offer consumers fresh fruits and vegetables all year round.

… grown with respect for the environment

At Florette, the freshness of the fruits and vegetables is not a theoretical concept. It is a directing line which begins with the know-how of the producers and ends on the consumer’s plate. Throughout this process, from preparation to delivery, the agri-food company ensures that it limits the impact of its activities on the environment. Committed to a Corporate Social and Environmental Responsibility approach, the Florette brand pays careful attention to the farming methods used by producers of the group, via the Agrial cooperative. For Florette, to produce ready-to-eat, fresh fruits and vegetables shouldn’t be at the detriment of our natural resources. Therefore, alongside the Florette company’s commitment to vegetables freshness, lies also the commitment to preserve fauna and flora, natural landscapes.